CRODIE — BRAND IDENTITY & CREATIVE DIRECTION
CRODIE — Brand Identity & Creative Direction
For CRODIE, I developed the brand from the ground up, creating a distinctive visual identity that defines its look and feel across every touchpoint.
My role included designing the logo, building the complete brand identity and visual language, defining the image world, creating social media content, designing the website, and producing AI-generated launch films. Every element was crafted to establish a cohesive brand experience and introduce CRODIE with a strong, recognizable presence.
By combining branding, digital design, AI filmmaking, and storytelling, the project transformed a new concept into a fully realized brand universe ready for launch.
CLIENT
UNIVERSAL / BRAVADO
SERVICE
Creative Direction
Brand Identity
Logo Design
Visual Identity
Packaging Design
Website Design
Merchandise
AI Filmmaking
Launch Campaign
YEAR
2025
ROLE
Creative Director
Selected Works
GasteienerCreative Direction
Presence ComposedCreative Direction
Mars MellowCreative Direction
Suns CareCreative Direction
Bad ChieffArt Direction
#LikeABoschArt Direction
TALKING MONA LISAArt Direction
CROCreative Direction
Looking forward to new projects and opportunities.