BMW — TALKING MONA LISA
For BMW’s Talking Mona Lisa campaign, I developed the original creative concept that became the foundation of the project.
As part of the creative team, I translated the idea into the visual execution, shaping the campaign’s look and feel through art direction from concept development to production. I was on set throughout the shoot, ensuring the creative vision was carried consistently into the final campaign.
The project went on to become an internationally recognized campaign, demonstrating how a simple idea can evolve into award-winning work through strong creative execution.
CLIENT
BMW
SERVICE
Art Direction
Social Content
Campaign Design
Production
YEAR
2018
ROLE
Art Director
Selected Works
GasteienerCreative Direction
Presence ComposedCreative Direction
Mars MellowCreative Direction
Suns CareCreative Direction
CrodieCreative Direction
Bad ChieffArt Direction
#LikeABoschArt Direction
CROCreative Direction
Looking forward to new projects and opportunities.